That Cracker Jack Thing. Not to put too fine a point on it, Frito Lay didn't actually file a lawsuit over the use of the name; they filed an opposition to Ms. Bell's application for federal registration for CRACKERJACK. (This kind of thing is usually handled by paperwork filed with the Trademark Trial and Appeal Board, whose decisions are thoroughly explained here.) That filing is the kind of action that trademark owners feel they have to take if they want to preserve their rights in the future. (Not that it matters, the company didn't even devise the name, it's believed to have come from a customer who thought the foodstuff was "crackerjack.")
The Dear Rich Staff would hazard a guess that if it had it not been for her quest for registration, our Frito-munching buddies in Texas would have left Ms. Bell alone. Still, it makes us kind of glad we chucked our Cracker Jack toy collection (even though by the 1980s there were hardly any actual toys, it was all these dopey liability-proof paper things. As always, blame it on the lawyers.)