Thursday, January 3, 2013
Customizing Barbie Dolls
What about trademarks? The company is more likely to object to the sale of the modified doll within the original packaging. That raises a trademark issue -- consumers are more likely to be confused -- and it implies that Mattel is the source of the derivative. When selling it on Etsy, you can mention that it is a modified Barbie doll but if you're really concerned about liability, include a disclaimer that the modified dolls are not endorsed by or associated with Mattel. That will make it more challenging for the company to claim consumers could be confused.