Friday, January 17, 2014
How Do I Cut Costs in Trademark Litigation?
Have you weighed your options? In trademark litigation -- where damages rarely cover the costs of litigation -- you have to be careful not to let emotional reasoning dominate your decision-making. Always keep in mind that lawyers love a client who fights because of "principle." We know it is anger-making to find another business using a similar name. But before you seek injunctive relief, speak with your attorney about the likelihood of success. If you're not satisfied with your attorney's answer -- it's evasive or unclear -- get a second opinion! Determine as best as possible what the impact of the other mark is on your business? Do you have actual customer confusion or lost sales? If not, proceed slowly. Is it possible to engage in trademark arbitration with the other party? That may save money and be less hassle. If you decide to continue with your attorney, here are 10 tips for minimizing costs (scroll down to "Keep it Cheap.")